Most don’t fail from lack of passion, they burn out from broken systems.
Shannon is the creative force behind baird.agency, where strategy meets storytelling. As Founder and CEO, she helps wellness brands craft magnetic marketing, aligned messaging, and growth strategies that actually feel good.
With a degree in Communications, a decade in marketing, creative direction, and entrepreneurship, Shannon blends high-converting strategy with soulful storytelling to help founders attract dream clients without burnout. Her passion for wellness isn’t just professional, it’s personal.
She believes high-touch wellness is the future and you’ll probably hear her talk about how we are just cave people who want to sit around the fire and tell stories regardless of the future of robots.
Kevin designs better systems for people who are changing lives. As Co-Founder and COO of baird.agency, he helps high touch wellness brands implement AI first, human-centered systems that create clarity, ease, and sustainable growth.
With a background in Business Process Management, Lean Six Sigma, and Human-Centered Design, Kevin spent nearly two decades leading operational transformation across industries before turning his focus to the wellness space. His approach is simple: build systems that feel good to run, scale with ease, and support meaningful work.
Kevin’s bigger mission? To one day design and operate a world-class wellness retreat, rooted in healing, systems-thinking, and soulful business.
We believe high-touch wellness brands deserve more than hustle and hope.
Our mission is to bring calm, clarity, and confidence to your business. We build AI-first, human-centered systems so you can grow with ease and focus on what you do best: transforming lives.
Retention Increase
Members Reactivated
Revenue Growth
“We saw a real shift in member engagement. Not only did more clients stick around, but we also reconnected with people who hadn’t visited in months.”
– Jill K., Pilates Studio Founder
“Our winter season used to be a real struggle to fill. Shannon and team not only filled our calendar but also brought in guests who became repeat visitors. It was such a breath of fresh air for our business!”
— Sophia R., Wellness Retreat Center Founder
“We went from barely being noticed online to ranking at the top of local searches. New clients mention our reviews every week, and our calendar has never been fuller.”
— Courtney W., Med Spa Founder
Let’s build it together. AI-powered, strategy-first, human-led.